Meta firstInfluencer AcquisitionFor consumer brands
Gravitas is built on over 20 years combined influencer marketing experience, having internally scaled 8-figure monthly programmes at brands like Myprotein. We now use that experience to help leading consumer brands build creator-led acquisition engines. We support Times 100 brands such as Frive and Granola (valued at $1.5B in its March 2026 Series C) and work across various sectors including tech, nutrition, clothing, hospitality, and more.
End to end delivery that fits around your existing team or wider agency support.
End to end campaign management including sourcing, outreach, management, contracting, activation, reporting, and strategic optimisation and direction. We work hand in hand with your performance marketing channels to amplify influencer content with secured usage rights.
Every creator is scored against our proprietary influence model before they make a shortlist. Spend goes to the people who will actually perform, not the ones with the biggest follower count.
Creator content built to drive organic performance while supporting your paid channel. Made to be repurposed and scaled, not used once and forgotten.
Media behind the content that earns it. Partnership ads and paid social that turn a strong organic moment into a repeatable acquisition channel.
The questions every brand asks.
Every creator is scored against our proprietary influence model before they make a shortlist. We look at genuine audience relevance and past performance signals, not follower counts. You see the shortlist and the reasoning before anything is booked.
We agree the target with you up front, whether that's awareness, consideration, conversion, or a mix, then recruit influencers against that goal and report across the full funnel, so you can see how campaigns are performing in real time.
We work with influencer marketing budgets from £5,000 a month up to clients spending hundreds of thousands a month, with our management fee billed separately.
Yes, end to end. Contracting and usage rights are handled by us, aligned with your legal team's processes. Payments run through your normal finance process, with influencers paid 30 days from completion of deliverables.
No, we don't run the ads directly. We work with your internal paid team, or your existing agency, on strategy and how to get the most out of influencer partnership ads. We're used to slotting in alongside other agencies rather than replacing them, and if you don't have paid social support in place, we can point you to partners we'd recommend.
We built our approach from the brand side, not the agency side. Before Gravitas, our team ran influencer programmes in-house, so we know what an SLT actually needs to see: commercial outcomes, not vanity metrics. Everything we do is partnership ads first, every creator is assessed before budget goes behind them, and we negotiate on data rather than follower count. It's the difference between running campaigns and building a growth channel.
We start with a discovery call to understand your brand, your audience and where the real opportunity is. From there we build a brief around personas and shortlist creators against it, so every name on the list is relevant. We handle sourcing, outreach and negotiation, and manage contracts and usage rights before anything goes live. Once creators are confirmed, we oversee delivery end to end, briefing content, tracking performance, and feeding what's working into partnership ads. You get regular reporting throughout, so you always know where things stand.
Every brand is different, but the outcomes are consistent: more efficient CPA, lower-cost content compared with typical UGC rates, and a steady flow of assets you can reuse across your own marketing channels. We focus on commercial impact you can actually measure, not vanity metrics.
On the creator side, we work across Instagram, TikTok and YouTube, wherever your audience actually is. Most of our clients sell on Shopify, and we're just as comfortable with custom-built platforms, so we can track and attribute creator content properly whatever you're running on.